When you launch a business, you most likely don’t consider branding a priority. And, even if you do, it’s hard to get it right the first time. Not only that, but some elements like your logo design and brand values evolve over time and won’t always align with your vision. Sadly, that usually results in stagnation, as you’ll struggle to get clients excited about your business.
That’s where rebranding comes in! When done right, this process will breathe new life into your brand. If you’re also interested in improving the look and feel of your company, you’ve come to the right place. Today, we’ll look at the 5 essential steps you need to take during a rebranding in order to make the most out of it.
Step 1: Refresh Your Marketing Collateral
One of the most important parts of a successful rebrand is updating your marketing materials. After all, you don’t want your outdated marketing collateral to end up in your consumers’ hands. In fact, that could make your company seem unprofessional and even jeopardise your entire branding effort. That’s why, the first step of a successful rebranding is to refresh your marketing collateral with new designs, logos and colour schemes.
Here are some examples of marketing collateral that you’ll have to update once you start the process of rebranding:
- Email signature
- Social media banners, logos, and handles
- Vehicle wraps
- Website
- Promotional products
- Flyers, catalogues and leaflets
- Billboards
- Signs outside and inside the office
Step 2: Share the News
Even though there’s a time and place for quiet rebranding, you’ll usually want to make sure that people know about it. Doing so will allow you to analyse your consumers’ reactions and make adjustments based on their feedback. And while there are many ways you can promote your rebranding, the most effective involve your marketing team:
- Launch a marketing campaign that educates your audience and helps you reach new potential customers. Think about TV commercials, billboards and similar strategies that can showcase your new visual identity.
- Utilise your existing social media channels. Keep in mind that people spend about 2 hours and 22 minutes per day browsing social media platforms, so relying on Facebook, Instagram, and Twitter posts will prove to be incredibly effective.
- You can use your PR team to create buzz. All it needs to do is send out a few press releases to media outlets like blogs, journals, magazines and newspapers.
- Organise a promotional giveaway or contest to celebrate your rebranding. By gifting products branded with your revamped logo and design, you’ll spread the news about your new visual identity much faster.
Step 3: Upgrade Your Team’s Uniforms
Having a well-put-together uniform is always important, especially if you want to make a great first impression. However, it is particularly vital when it comes to rebranding your company.
That’s because rebrands are usually about refreshing your business with the goal of boosting your overall reputation. If you only focus on promoting your brand but people still notice the same old uniforms when they interact with your employees, their opinion will never improve. That undoes all the hard work you’ve been putting into your rebranding.
It’s important to note that uniforms should be comfortable above everything else. Sure, you might have to spend some extra money on high-quality branded apparel. But, as long as your employees are proud to wear their new uniforms, they’ll easily impress potential customers and provide an amazing return on investment. And, if you need some extra inspiration, you can always check your competitor’s equipment and figure out what makes them so appealing and attractive.
Step 4: Update Your Promotional Merchandise
Just like your marketing collateral, you want to avoid ending up with dozens of outdated promotional merchandise. As a result, you should order a new collection of custom products that feature your updated visual identity. If you time it right, you can also use your new promotional items for marketing your rebranding and increasing awareness. Not to mention that your employees and consumers will be excited to talk and post about receiving merch, further improving your reputation on social media.
Not sure what type of branded merchandise to update first? Then check out these popular products:
- Bags — drawstring bags, backpacks, and tote bags
- Drinkware — mugs, cups, thermos flasks, thermal bottles, and sports bottles
- Tech — power banks, headphones, and USB sticks
- Stationery — notebooks, folders, calendars, pens, and pencils
- Novelties — magnets, keyrings, stress balls, and badges
Related content:
How to Elevate Your Promotional Merchandise – The 5 Key Rules to Live By
Step 5: Bring Your Employees Up to Speed
Lastly, you need to round up your employees and update them on your rebranding. That is especially important for people who are working in the front and directly interacting with your customers. Remember that you want your employees to work together and be on board with your company’s values. Otherwise, their productivity will fall, drastically reducing your brand’s growth.
For starters, you should come up with a tone-of-voice or brand guidelines that communicate your vision. Then share it with every employee while also requesting feedback on the matter. That way, they’ll be fully aware of your new business direction and have an opportunity to voice their concerns in a constructive manner.
It’s also a good idea to revamp any existing sales or greeting scripts that your employees use when interacting with consumers. Make sure that they match the new identity highlighted in your rebranding document. That will ensure a consistent message whether your employees communicate with potential customers or amongst themselves.
Final Thoughts
Any rebranding, regardless of scale, is a statement of your company’s commitment to evolve and grow. It gives you the chance to refresh any part of your brand that doesn’t suit your existing values and expectations. Plus, it’s an opportunity to attract new customers and expand your business beyond the original scope.
And while change is never easy, it will do you and your team good. So, whether you want to redesign your logo, rename your business or engage in a complete overhaul, rebrandings are extremely important and efficient for businesses of all sizes.
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Contact us at 0800 0148 970 or simply email us today for more info, and browse through our vast collection of custom printed bestsellers. Some of them might nudge your imagination in the right direction and help you create promo items that your clients and customers will love at first glance. We are waiting for your call!
