We know that many of our customers purchase promotional products to give away at trade shows, expos, and conferences, so we wanted to help with some tips to attract buyers to your booth. We understand that trade show exhibit halls can be very competitive, so we want to help you stand out as the best among the competition.

  1.        Use Informative Signs: Bright and colourful branded signs will get their attention. Once you have buyers’ attention, you need to tell them something. Let buyers know what you are selling, why you are different, and why they should buy from you over the competition.
  2.       Have Show Specials: Find a way to set your company apart with a show special. In addition to a discount, you can also offer cash deals, or run contests or a giveaway to attract attention.
  3.        Portray Your Message: There are many creative ways you can get your message across. The goal here is to make sure that passers-by can understand what you do and more about your company just by passing by. A salesperson should not have to explain everything to booth guests. There may be more guests than sales people or some people just like to be able to learn about a booth on their own without interacting with the sales people. Make sure you accommodate all kinds of shoppers.
  4.       Booth Babes, Hosts & Other Gimmicks: In many cases, it is important to have more of a spectacle at your booth. In an effort to out-do the competition in this department, try to think of different ways to attract and entertain shoppers: booth babes, magicians, spokesperson, or audio visuals can fit the bill accordingly to go with your company’s brand.
  5.        Promotional Gifts and Branded Merchandise: Of course, this is our specialty; we can help you find just the right promotional product to help make a lasting impression on your customers and potential target audience. Giving out promotional materials and branded gifts is a great way to keep your company on the minds’ of your target customers.