If done right, your promotional marketing strategy will make the recipient be grateful for receiving quality customised products. If not done right, then these promotional items along with your logo may not see the light of day. So, what are the criteria for choosing the right promotional product for your business?
Promotional strategies of giving away free items work, but there are many factors involved for their utmost success. Selecting the right time, product, and presentations make the difference of day and night in performance. Not every product is made to be used as a marketing tool as some will not compliment your business. And others will not be able to convey your message effectively. Choosing the right product is a crucial factor when designing a promotional merchandise presentation campaign. Question is, what makes a good promotional product?
Below are 5 factors to consider when it comes to selecting the right promo product for your brand.
- Is the item useful for the recipient?
- Does the product given align with your business personality, niche, and values?
- Is the product considered “value for money?”
- Does the product endorse your business message and logo easily?
- Does the product complement many imprints at once? Is it a purposeful item of your business marketing?
Is the item useful for the recipient?
Understanding the target market and demographics is no doubt the most critical factor. You need to put yourself in the shoes of your target audience to understand their needs, desires, and wants. How can you strategise a marketing campaign without understanding your target market? After getting to know your audience well, that’s the only time when you can choose the right type of product for them. Rest easy for the 3 Ps of marketing are known well. Among the 3 Ps, “people” are the most imperative.
Creating customer groups and personas is the first step towards marking demographic information. If you have done this already, you can skip it. Customer profiles can help you categorise according to hobbies, values, and preferences.
Imagine a situation where your brand launches a marketing campaign at a middle school. You have two target groups: teachers and students. Teachers may prefer to have items such as logo coffee mugs, customised umbrellas, or a set of branded glasses. On the other hand, students may opt for caps, T-shirts, fidget spinners, or tote bags.
If you do not have time analyse your target audience, then just ask a few of them. “What would you like to receive as a freebie?”
Does the given product align with your business personality, niche, and values?
Consider promotional product as the representative of your business. Therefore, it is imperative to make these products as impressive as they can be. They should compliment your business values, personality, and disposition well. Think of the promotional strategy of big luxury brands like Huda, Porsche, and Louis Vuitton. Their company staff receive items like customised beauty products, promo executive keyrings or watches, and branded travel bags. These branded merchandise showcase their luxurious image well. They are made from expensive premium materials. And this is sure to make customers perceive these brands as epitomes of class and luxury.
Is the product considered “value for money?”
The worth of any marketing strategy is calculated in the form of return on investment or ROI. The ROI gives a clear image that if the presented marketing idea is worth it, it rewards your business different forms. Value for money can be in the form of increased brand awareness, revenue, and customer loyalty.
Don’t go for cheaper products to preserve your marketing budget. These cheap promotional items will decrease the returns of the entire marketing drive. Every time you opt for a P.R. merchandise, go for branded promo items that the audience will perceive as useful and “value for money.”
Does the product endorse your business message and logo easily?
The number one purpose of your PR-based freebies is the endorsement of your brand. There is no point in gifting promotional items if they do not convey your brand’s message well or if they can’t be seen easily. There may be situations where the business name or logo is not as well-placed as imagined. So choosing where to place the brand name, logo, or message is important. A good branded product will carry your logo or message with grace wherever it goes.
Does the product complement many imprints at once? Is it a purposeful item for your business marketing?
There is never a single-purpose product when it comes to marketing and endorsement strategy. Your chosen product must convey multiple things at once: business values, brand identity, message behind the campaign, and even Corporate Social Responsibility.
Consider yourself as a business that only serves branded eco-friendly items. Hence, you are careful to implement a green, plastic-free business approach. Now, your merchandise must send the same message to its recipients.
A Few Final Words
This post was meant to run through all the required ingredients that make a promotional product worth presenting. These aforementioned things make a good promotional product that will represent your brand well.
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen promotional products fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
