You may not have considered using branded pens for marketing, so it’s safe to say you have been missing out on all the benefits! Apart from being affordable and useful to pretty much anyone, pens are easily adaptable for any type of campaign and can be given away quickly at all events, either as tokens of appreciation or as parts of larger packages.
A slim pen may not look like much to an uneducated eye. And yet, it offers enough space for your branding to quickly draw attention whenever it’s in use!
Better yet, pens have long been hailed as some of the best promotional products for impressing target audiences. As they generate over 3,000 impressions during their lifetime (around nine months), they could earn you legions of new fans that will be eager to do business with you. In fact, 51% of consumers would likely be more inclined to do business with a specific brand if they were given pens or similar products!
That said, how you choose to use your branded pens will depend on the occasion you find yourself in. To make the choice easier on you, here are five creative options to consider!
5 Ways to Use Branded Pens for Promotion
1. Send Them Via Mail
No matter if you’re sending promotional or business mail, you can always enclose your branded pens with letters to maximise their potential. Most, if not all of us, use pens on a daily basis, both at work and at home. Thus, your audience is likely to be more than pleased (and definitely surprised) to find a few completely free ones while opening their mail!
2. Donate Them
Consider the places with a high demand for pens and similar merchandise such as promotional stationery but rarely enough funds to buy all they need. These could be schools, libraries, churches, and even community centres.
Donating your pens to these institutions would resolve one of their major needs. While looking into all the necessities they need to buy, there would at least be one less thing to spend money on!
Better yet, you will get free advertising each time the pens are used. Just imagine how many impressions they could generate once they become everyone’s daily companions!
3. Give Them Away as Tokens of Appreciation
Of course, office freebies are always a good option. You should definitely make it a point to give away your custom pens to all your employees and business partners. All the recipients will likely use the pens outside their workplaces as well, so remember to order best quality pens such as the Prodir DS8 Triangular Eco Pen.
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4. Add Them to Your Gift Baskets
Make your gift baskets more valuable by enclosing a few small but powerful products like your branded pens and custom notepads. Alongside the more elaborate gifts, these pens will also find their purpose in the world as they can be so instrumental in everyday life.
Plus, it’s always better to have a few more bits and gifts in the baskets than just a few larger presents. If anything, your branded pens will reinforce your message once more. Along with other gifts, they will serve as proof of your devotion to your clients and customers!
5. Leave Them Behind at Every Chance
Finally, there’s the random approach anyone can use — just leave your pens behind whenever you can. Are you signing a credit card receipt or filling in a form somewhere? You can simply leave your pens there and take advantage of all the free advertising they’ll get you!
Who’s going to throw away perfectly good pens, anyway? Someone will pick them up and use them, thus keeping them in circulation for a while. You, of course, will greatly benefit from this; at the very least, this approach may ensure your logo and company name continue making impressions well into the future!
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Out of fresh ideas? View our latest products. If you have any more questions about promotional products, you can contact GoPromotional. You may call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things promotion!
