Promotional items run a wide gamut. They can be big, bulky and pricy products that last for several years. Alternatively, they can be small, dispensible, and practical for a short amount of time. The key is, they have to grab the attention of the buyer or the recipient. If we manage to hook someone by simply showing them a product, no matter how much it costs, it will ultimately be a win in our favour.
So, in terms of small, cost-effective, popular promotional gifts, we recommend trying custom pin badges. Not only are they easy to make and just as easy to distribute, but they’re perfect for any individual, no matter their age, gender, or general interests. But as is the case with any promo item, we need pin badges that draw attention. And in order to do that properly, we will have to look into what makes pin badges so appealing.
In this article, we will cover three different methods of improving our pin badge game for the 2022 autumn season. Moreover, we’ll learn why those methods succeed and how they push brand growth and advertising forward.
Creativity
Sometimes, it’s not about the look of the badge, but the way we use it. Simply giving it away or selling it works fine, but there are circumstances where we will have to get creative. Normally, those circumstances involve two separate methods as solutions:
- Limited-edition badges during events, trade shows, sales, etc.
- Badges meant to promote a specific item or service as part of a larger merchandise strategy.
Let’s tackle both options quickly. Public events are the perfect opportunity to connect, network, and expand. Everyone at the event is a potential customer or investor. So, in order to get their attention, we need items that are current and hip. Therefore, a nice cost-effective order of 15mm steel pin badges advertising our brand at that very event will be a good start. Not only is it an excellent way of luring in future clients, but it also provides the wearer a nice little memento of the event itself.
Next, there are badges that promote specific items or services. In order to spice up our business, or simply to turn attention to one of its new segments, we will need merch. And that merch will need to directly advertise this segment. Once again, we’re talking about being in the moment, about following the corporate zeitgeist. So, if we have banners, digital ads, gift bundles, etc., we can definitely throw in a pin badge or two. They are small enough accessories for people to miss, but customers will still enjoy them. In fact, they will enjoy them so much that they might just put one on when going about their business.
Collectors
Let’s start this passage off with a question: what does ‘limited time only’ mean to consumers? And why is it in the media so often? Well, it’s because people love uniqueness and originality. They adore the idea of having something that only a few other people own as well, something that stands out. People who make trading cards, collectable figurines, and other paraphernalia have known that for decades now. If there’s a short supply of something, people with money to spend will flock to get it. Plus, the value of that object only increases with age.
Now, how can we apply that to our pin badges? For starters, we will have to think in those terms. What kind of badge do we want to own for decades to come? Should it be event-specific, product-specific, or even person-specific? Answering those simple questions will be half of the effort. The other half is up to our teams of designers.
To a layperson, it may sound silly to invest so much effort and money into limited edition pin badges. But when we think of the returns that investment makes, it’s definitely worth it. Some old pins from various corporations have high value and sell extremely well on websites like eBay. Alternatively, collectors are willing to pay a lot, even for a brand-new pin, as long as there’s limited stock.
Greetings
Before we delve into this method, let’s focus briefly on another inexpensive promotional product, i.e. greeting cards. Normally, these pieces of thin cardboard are one-off gifts that end up in the bin. But a simple addition of an inexpensive pin will instantly turn that little invite into a souvenir.
When we’re writing notes of encouragement to our workers, we can attach a neat little corporate pin on the front of each card. It will work even better if the card and the badge match in colour, pattern, and design. Once the customer opens the card and sees the gift pin badge, they will save that card and cement their loyalty to the brand.
The great thing about greeting cards is that we can both personalise them and send them for any occasion, to anyone. For instance, if we’re sending them to our employees, we can sign each card with our full name and address that person specifically. Alternatively, if we’re giving them away to customers, we should provide custom cards for return clients and more generic, but still well-designed options for first-timers and casuals.
Related content:
Create a Timeless Brand With Personalised Badges
Moving Forward With Promotional Pins
Like many promo items, pin badges come in a variety of shapes, sizes, and materials. We can have a neat little resin pin or one made out of enamel. But no matter what option we end up with, it will be the one that people will talk about. With any luck, our pins will be sought after by collectors, and serve as a reminder to shoppers why our brand means so much to them. And how much they mean to us as customers and shoppers, of course.
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Looking for something different? Browse our full range of promotional novelties which includes magnets, message bugs, and puzzles, and choose the ones you like best. You may also see our made in the UK products if you want to support local. If for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today.
