As the global warming crisis keeps heating up, everyone is looking for ways to help the planet. For most people, that includes reducing the use of plastic in their everyday lives. To do so, many of them have switched from disposable plastic shopping bags to reusable and more eco-friendly alternatives.
This practice has prompted brands to personalise shopping bags and give them away to customers and employees. It’s a win-win situation: people get branded eco-friendly gifts, and companies take advantage of free promo.
However, to truly be successful marketing tools, personalised shopping bags have to fulfil a few requirements. These requirements are aesthetic appeal, durability, and washability.
The Aesthetic Appeal of Reusable Shopping Bags
Shopping bags have vast printing potential. In essence, they are a blank canvas on which you can paint anything you want. You may print your logo, a unique brand message, a drawing, or an image that best represents your company.
The appearance of your bags is essential, as it determines whether people will actually use them. After all, everyone receives many promotional bags as they shop, and every business offers something different. So, your bags need to stand out in order for people to choose them in the sea of other options out there.
Luckily, making your bags look appealing is usually quite straightforward. You simply need to think about your audience’s preferences and personalise the bags accordingly.
In other words, you need to think about your target audience and what they like. Should your bags be minimalistic and classy or more funky and fun? Answer these questions, and you will be able to create something irresistible.
Aside from figuring out what you’re going to print on the bags, you also need to decide how you’re going to do it. Your options include heat transfer, full-colour printing, embroidery, or a combination of various methods. You should make the decision based on your budget and the material of your bags.
For example, heat transfer is great for custom canvas bags. On the other hand, full-colour printing works best for branded cotton bags. Through it all, having a reliable and experienced printing partner is pivotal for success.
Durability Matters
Durability is indeed one of the essential factors you should consider when choosing your promo bags. In essence, your goal is for your customers to use the bags for at least a few years, all the while exposing your logo to new demographics. Thus, choosing sturdy and durable bags is imperative for the campaign to be with your money.
Here are the most durable materials you can go for.
Canvas and Cotton
We mention these two materials together because they are both natural microfiber fabrics. In addition, they are the most widely used materials in the shopping bag business.
Although both materials are quite sturdy, cotton bags tend to last longer. On the other hand, models made of canvas are more affordable, so the decision is, ultimately, up to your own needs and budget.
Jute
Personalised jute bags are perhaps the most durable option on the market. In addition, they are entirely sustainable, as the material is organic, and making it does not harm the environment at all.
The only slight disadvantage is that jute is not as customisable as cotton or canvas. Namely, the material is too stiff to sustain full-colour transfer. However, you can still personalise the bags, as long as your design isn’t too intricate and elaborate.
Hemp
Hemp is another highly resilient natural material that yields sturdy shopping bags. If you order bags made of hemp, you’ll ensure that your customers use them for as long as five years.
Still, it is necessary to mention that hemp bags are extremely expensive. If you are on a tight budget, this option might be more pricey than you can handle.
Washability
Since most of these bags are used to carry groceries, they need to be washable. In fact, shopping bags should be washed at least once every two weeks to avoid food contamination and the breeding of bacteria.
So, you need to choose a material that can be washed and disinfected easily. In that regard, cotton and canvas are the best choices. Jute cannot be machine washed, but it is still easy to clean it with antibacterial wipes.
Moreover, you should also think about drying. Generally speaking, only cotton bags are safe to go in the dryer. As far as other fabrics are concerned, air drying is always the safest option.
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Make Sure Your Logo Travels With Personalised Shopping Bags
Let’s Talk Shopping Bags!
If you liked this guide and want to know even more about promo bags, give GoPromotional a call! Our team will be more than happy to answer all your questions and come up with the best marketing plan for your needs.
Show your customers that you are an eco-friendly business and help them save the planet! With our promo bags, the future is green.
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Go over our vast collection of bags including branded drawstring bags and custom paper bags, and choose the ones you like best. Then, contact us at 0800 0148 970 or simply email us today — your way to seamless marketing is just a call away!
