Trade shows and promotional products go together like peanut butter and jelly. Trade shows and conferences where attendees meet many different companies in a short period of time lend themselves to giving out branded gifts so that you can be remembered. Today we are covering some of the most popular promotional products for trade shows.
Attracting trade show attendees to your booth is often a challenge in the highly competitive trade show arena. Some of the most popular trade show giveaways include:
- Conference Bags: Conference bags are a valuable promotional gift. Recipients will certainly keep them and get a great deal of use out of them giving your brand added exposure. However, when a promotional product is a little more costly (and therefore coveted), be sure to capture some buyer information in exchange for the gift. Ask them for a business card, or to fill out a request form that includes their information, especially an email address.
- Branded Mugs: Mugs are very useful and are among the most popular and longest kept promotional products. Tea and coffee drinkers are very passionate about their beverages and always like to have a mug handy. Even those who do not drink coffee or tea can use the mug for other beverages or even as a pencil holder.
- Keyrings: Promotional key chains are popular and they are very easy to carry and keep.
- Promotional Pens: One of the most popular all time promotional gifts. Despite what you may think, promotional pens are kept for long periods of time. However, even if they are given away, the exposure transfers. So many different styles and types of pens are available too, so it is easy to match something with your budget, your brand, or both.
- Branded Lanyards: Branded lanyards are great for trade shows because they can give your brand great exposure when they are worn throughout the expo halls of the conference. Lanyards also fall into the category of badges and ribbons. All three are great ways to get your brand exposure at your next trade show, exhibition, or conference.
- Branded Flash Drives: Flash drives, or memory sticks with your brand and logo on them. They are one of the most often mentioned promotional items mentioned by consumers when asked what type they would like to receive.
- Branded Water Bottles: Food and beverages are usually very successful at trade shows, if for no other reason than people are walking and talking more than usual and crave some sustenance. The only drawback is that they are often disposed after being used only once. The label is what has your company name and logo. Therefore, when giving away something that is disposable, you should definitely get their contact information so that the interaction is not lost. The other option is to give a reusable water bottle along with the water bottle so that they have something to remember you by.
